Heritage Furniture
We gave Heritage's growing furniture collection a proper glow-up — adding multiple new product ranges, a bespoke product configurator, and a fully custom categories and filtering system, refreshed across desktop and mobile.
(Note: brand name and products shown have been changed to protect client confidentiality)
Project Overview
A focused build adding two new template pages — a custom configurator and bespoke categories and filtering — followed by a full review of the existing site, with improvements made throughout.
Challenge
New product ranges were on the way, but the existing site had no way to browse by category, no filtering, and no way for customers to properly see or configure what they were buying.
Technology
WordPress, Custom Blueprint Mods Theme, ACF Flexible Content, Custom Product Configurator
Results
A site that can grow with the business — customers can browse, filter, and configure products with ease, and new ranges have room to expand without needing a rebuild.
Solution
Two new page templates built on our custom ACF block system — a bespoke product configurator and a categories and filtering system — plus a full review of the existing site with improvements made throughout.
Development Process
Our structured approach ensured timely delivery and exceeded client expectations.
Discovery
We worked with the team to understand where new templates were needed and where the existing site was creating friction for customers browsing, alongside wider improvements across the site.
Design
We designed the two new templates in Figma — the configurator flow and the categories and filtering page — plus a review of the wider site for consistency and polish.
Development
We built two new page templates using our custom ACF block system — a product configurator and a bespoke categories and filtering setup — then reviewed the rest of the existing site and made improvements throughout.
Launch
Once tested and signed off, we launched the new templates and the site-wide improvements, along with 5 New Product Ranges and New Brochures
Key Features
A complete redesign and rebuild focused on improving the user experience, purchase flow, and search visibility.
Individual Product Pages
Every product now has its own dedicated page showing off finishes, handle choices and layout options in detail, so customers know exactly what they're choosing before they enquire.
- ✓ Gives customers real confidence before they enquire
- ✓ Detailed finish and handle options shown clearly
- ✓ Search Engine Improvements
Categories & Filtering
A fully bespoke categories and filtering system makes it easy to browse a growing catalogue without ever feeling overwhelmed by choice.
- ✓ Browse by range, finish or feature
- ✓ Built to scale with new product ranges
- ✓ Effortless browsing across desktop and mobile
Custom Product Configurator
A bespoke configurator lets customers pick their own combination of timber, handles and internal layout, and see it come together as they go.
- ✓ Live preview as choices are made
- ✓ Customers build their own combination
- ✓ Turns browsing into genuine enquiries
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